For a lot of B2B brands, social media doesn’t come as naturally or as obviously as it does to B2C brands. But with social media tools for B2B brands specifically and a great strategy in place, even niche brands can find social success. Not sure where to begin? Here are 5 things you definitely shouldn’t do in your social media strategy.
Don’t Randomly Schedule Posts. It may seem like a good idea to schedule posts at random; after all, you’re more likely to find that sweet posting time, right? Instead, look for trends specific to your target audience. Social media blogs like Mashable can help determine overall usage patterns and tools like Sprout Social or Zuum Social can help you determine times your specific audiences are online and engaging for specific platforms.
Don’t Over Post. This may be obvious, but your followers want to see more than just your posts. According to a study from ExactTarget, 63% of consumers have “unliked” a company on Facebook due to excessive postings. Unless you’re segmenting your posts, try to stick to 1 or 2 posts per day.
Don’t Post Inconsistently. While posting randomly is definitely bad, posting off and on is worse. Using a social editorial calendar can keep you on track with the various platforms you’re on. Another benefit of a social editorial calendar is that it will help you branch content out past company news and announcements — and help you really start contributing to the conversation. Offer interesting articles and news related to your products’ purpose when there isn’t any company news to share.