Typically when people think about keywords, they associate them with website content. However, what many people may overlook is how vital keywords are for a company’s social media performance. There is no one size fits all formula to implementing keywords into social, but there are many tools that can help you develop and create one that best fits your brand.
So, how do you get started with keyword research for your business?
Make sure you understand the difference between your business’s SEO strategy and the one you create for social. While there may be some crossover, there are a few things to note. The main difference is the intent behind the search. When people type a query into the search engines they are typically looking for an answer to a question such as, “the best social media platform for restaurants” or “how to enhance my social presence”, while searches on social media platforms tend to be more conversation focused.
Another important aspect of your social keyword strategy is to be mindful of search variations across social media platforms. Luckily there are resources available to aid in keyword research for some of the most popular social channels and help you create a social media calendar.
Here’s a breakdown of each channel and the corresponding tool to help you with your keyword research:
With more than one billion unique users visiting each month, YouTube is a powerful search engine that houses a wide range video content. The Youtube Keyword tool, similar to Google Keyword Planner allows users to see search volume for keywords while recommending additional terms they may not have previously considered. These keyword suggestions are useful when optimizing the title, description and tags associated with the YouTube videos for your business. With more than 100 hours of video being uploaded to YouTube every minute, it’s easy for your content to get lost, if it’s ever even seen in the first place. Knowing how people are searching on the platform and crafting your content to satisfy their search needs can make all the difference.