Big and Fast Industry Changes
The digital world is evolving every single day. New social media tools, technologies, algorithms, updates and platforms are being introduced at a rapid pace. In the past month alone Facebook, Twitter, Pinterest and LinkedIn all updated their algorithm and/or released a new method of advertising.
So how can you keep up with all of these game changing updates in a timely, efficient and effective manner?
Prepare: Read Up
Learn to predict what’s coming next in the industry by reading up on the latest industry news. Build up a collection of important news sources and blogs that clearly and concisely describe the new changes. Even better, find authors that go a step further and summarize what these changes mean for similar businesses and industries.
Just getting started with statuses, posts, pins and blogs for your business? If you’re wondering where to begin or how to start growing your business through social media, there are a few basics you should know.
Prioritize: There are a lot of social channels out there—and new ones are popping up every day. Don’t feel the need to be active on them all. Sure, some of them are pretty spiffy, and a few can be a lot of fun to tinker around on (gifboom, anyone?), but ask yourself if your clients or customers are really active there before you set up that account. Focusing your efforts where it makes sense will help you have more meaningful interactions—and give you the time you need to truly foster social relationships
Monitor: When you’re just starting out (okay, even after you’ve become a seasoned expert), you can glean a lot from watching. Watch your web mentions. Watch your competitors. Watch your fans. Watch your RSS feed for the latest social media news or insights. And most of all, start watching your numbers. Analytics offer scores of valuable information, and most social networks offer easy access. So set up Google Alerts, check in on Facebook Insights, and dig in to your analytics on Twitter. The more information you have, the better you’ll be able to tailor your content to your audience, and connect on a deeper level.
Even a year after its introduction, Google+ is still an open book of possibilities for small businesses’ social media strategies. Now that you’re ready to get started, let iScream give you the tips and trick of Google Plus for companies.
Marketers may have been hesitant to add Google+ to the social media strategies when the site launched in 2011, but the number of brands on the site is increasing now that Google is highlighting relevant Google+ content in search results. At the close of 2012, there will be an estimated 250 million global users. So should you add Google+ to your social media strategy? Read on and we’ll give you the tips and tricks to Google+.