A lot has shifted in the world of Social Media in 2013. Software is getting smarter, revenue models are actually working and fans are interacting at a higher rate than ever before. If you feel your small business is not up to par on social media platforms, check out these three big social media lessons from 2013.
Tweets have become GLOBAL
The overall acceptance of social media is continually growing and is showing no signs of slowing down. Twitter’s IPO in April has already created serious mass-market movement in the financial sector as well as with personal investors. Twitter has the reach now to make the Dow Jones drop 150 points (I.E. when AP’s twitter was hacked).
Takeaway: Start Tweeting! There’s an audience out there for whatever your business is and they are waiting for interaction. Use hashtags and follow more people!
If you aren’t VISUAL, you are MISSING OUT
The latest trends all point towards brands using more and more visual tactics to reach their audience. Video has become the new way to reach high traffic audiences with YouTube (and YouTube live), Vine, Snapchat and Instagram. Not to mention Snapchat was offered $3 Billion and turned it down this year…
Takeaway: Take more pictures! Take more videos! Use your smart phone to create other types of content that your audience might be more apt to listen to. Don’t be afraid to get super close with some of those shots!
Social media ADVERTISING is quickly evolving
It took Facebook a little over two years, but they have found a way to make serious revenue. In the third quarter of 2013, Facebook reported revenue grew 60% compared to the previous years with mobile advertising being a large chunk. Instagram will be releasing sponsored posts in 2014 and Snapchat has already found a way for brands to utilize their audience.
Takeaway: The cost associated with running advertisements will continually be increasing as more and more brands/companies find a return on investment. Learn how to utilize business social media tools like iScream to maximize your reach and spend!
What does this mean to your business? Please comment below!