Just in Time for the Holidays: Social Media Marketing 101

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The holiday season is one of the best times of year to grow your business, increase sales and acquire loyal customers. One way to capitalize on the holidays is by spending thousands (if not more) on an advertising campaign to broadcast your steals and deals. Another way to see those sales increase and watch your profits soar is through more cost-efficient social media!

 

A strong presence on platforms such as Twitter and Facebook can have a major influence on your business and its sales. Not only is social media a more cost-effective way to promote your business, but it is also a great customer service tool and a way to show off your company’s personality.

Campaign WizardSo, how do you ramp up your social media content just in time for the holidays? We suggest giving iScream Social a try! Our social media planning tool will tell you what to post, when to post it and where to share in the social space. It only takes a few easy steps to setup your campaign and begin your 30-day free trial. Here’s a breakdown of how to sign-up:

 

To begin, you need to first think about your goals and objectives for posting in the social space. What do are you wanting to accomplish? Who are you looking to reach? Are you looking to increase sales? Or, do you want to raise awareness for an event? Clarifying your goals will help you focus on the kind of content your want to post, as well as help you measure your success at the end of the holidays.

 

The next step is to think about what social media outlets are best for you. For example, if you’re in the retail business, Pinterest works really well for exposing your inventory. Or, if you’re a non-profit, then a blog is great for showcasing events and fundraisers. To start out, we recommend trying two or three social networks. This will allow you to really develop those platforms and also grow your following. If you start out with too many, you run the risk of spreading your content too thin and not generating enough to attract a large following.

 

Then, think about how much time you can allot to creating content and posting on social media. This will influence your decision on which social media platforms to use as well as how many. The more time you or your employees have to post, the more content you can share in the social space. The less time you have, the more you will want to focus on building a presence on a single social site.

 

Lastly, think about several keywords that fit best with your company as well as keywords that your competitors might use. For example, if you’re an educational nonprofit, some of your keywords might be “social work,” “community development,” “counseling” etc.

 

Once you give each of these steps your initial thoughts, you are ready to breeze through iScream Social’s Campaign Wizard. Here is a video that gives you a more in-depth look into setting up your iScream Social Campaign.

More questions? Ask us below in the comments section!

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