Having trouble reaching your audience on your social platforms? You may be overthinking your content. Recently, articles surrounding social conversions and engaging with fans have been pointing towards simplifying content. Take for instance Bud Light Platinum, who has seen 50-100% better performance from posts with up-close shots of their bottle. Additionally, they have seen their audience sharing more of their simple posts than their larger promotions or in-depth advertisements.
What Does This Tell Us?
You don’t necessarily need to have an art director or a team of creatives to make engaging content on your social channels. You don’t have to spend thousands of dollars creating promotions and sweepstakes to see engagement from your fan base. Simple content is successful. For example, Sperry’s does a great job with up close shots of their shoes. These two photos rank highest for engagement and likes on Instagram for the brand compared to an array of lifestyle and product photos.
How Do I Simplify Messaging?
Put yourself in your audience’s shoes. What would you like to hear from a brand similar to yours? Would you rather sound educational or personal? Asking questions can be one way to help understand your audience and get to the core of what they are looking for.
What Changes Should I Make To My Posts?
Try posting at different times to see what works best. Switch up your image strategy with close-up photos of your product. Try using fan photos to make your audience feel involved and valued by your brand. Look at your most engaging content through Facebook insights and try writing similar posts to see if you get similar results.
What Tools Will Help?
Well, the iScream editorial calendar app of course! Beyond that, look at utilizing Facebook’s algorithm to your advantage. Text posts are able to reach a larger audience while videos and photos find higher engagement rates. Facebook insights are great for researching where your audience is, what time to post, and your page activity.
Have any tips or tricks on how to produce simple content? We would love to hear what you’re doing. Feel free to share your strategies in the comments area below.