With Black Friday, Cyber Monday and the holiday season right around the corner, there is no better time than now to get your social up to speed and broadcast those steals and deals. Customers are actively looking to buy merchandise this time of year, so it’s time to capitalize on this opportunity and target those buyers through social media!
Here are some tips to help you get started:
A picture is worth a thousand words…on Pinterest that is!
Pinterest is one of the best social media platforms to showcase retail. With over 25 million users and 10 million unique visitors every month, Pinterest is not only an excellent outlet to spread the word, but it’s also a great way to link customers back to your website. We suggest that your retail company creates themed Pinterest boards such as “Fall Favorites”, or “Must-Have Gadgets” and to link all your pinned images back to your website. REI does an excellent job with their Pinterest page:
Join the conversation!
Social media is a huge part of the shopper experience, which means it is likely that your customers are already talking about you on social media. We encourage you to find those conversations (by searching hashtags and keywords) and join in. Consumers love to post their new online and in-store purchases on Facebook, Twitter and Instagram. Ask them what they like about their new pair of pumps or denim jacket. Recommend a great pair of jeans or statement necklace from your store to match. Or, comment letting them know of an upcoming sales event or Black Friday deal. All of these things will let your customers know you care, therefore strengthening your customer relationship. Warby Parker does a great job of this on Twitter:
Feedback is key!
One of the easiest ways to get feedback from your customers is by polling them. Would your customers like “This blue satchel or that black clutch?” Would they rather “buy a pair of jeans 20% off or a new sweater 30% off?” Or, ask them to finish the sentence such as, “My favorite thing to buy from J. Crew is _____.” Receiving feedback from your customers is a great way to to foresee what styles and colors will be most popular this holiday season. Banana Republic does a great job of this on Facebook:
Feeling overwhelmed by the process and aren’t sure where to start? Just give one of these tips a try. It’s important to remember that every retail company’s followers will react differently to certain tactics and posts. If you receive positive feedback from fans, then keep posting! If not, try another tactic.
What questions do you have about promoting your retail company this upcoming holiday season? We’d love to chat with you here!