Pinterest has become one of the most influential social networks available for retailers to utilize, growing faster than any social media site in history. By the numbers, Pinterest draws in more than 25 million users and 10 million unique visitors per month. Not to mention, nearly 20% of women using the internet are on Pinterest, spending around an hour on the site each day. That said, we believe it’s worth your time to learn about Pinterest and add Pinterest to your social media dashboard.
Today, being a great business brand entails more than just the brick-and-mortar experience you provide your consumer; it requires having a strong presence online, strategically placing your products on social networks your consumer spends the most time. Since women on Pinterest are already predisposed to seek fashion trends and advice, using Pinterest for e-commerce is a smart way to increase profits without having to pay the steep price of building an e-commerce website. Splash – a St. Louis boutique – is a great example of a retailer that uses Pinterest to drive sales. By pinning images of their in-store offerings online – as well as the price and phone number of where to order – selling is made easy and effective for Splash employees, reaching a larger audience and driving more traffic to their store. By keeping their online offerings relevant with their in-store activity, customers are able to stay in the loop about new arrivals and upcoming sales.
Pinterest provides retailers a platform on which users can browse and buy merchandise without feeling daunted or overwhelmed. It makes shopping fun and easy, which is what drives new shoppers to actually follow through with an online purchase, while keeping old users coming back for more. By posting merchandise on a social site your audience already visits, you can expand your reach and tap into markets you never thought possible – all free of charge!
For small retail businesses, Pinterest provides a means of free advertising by letting consumers like, pin, and share a retailer’s content with their online community. With rich pins retailers are able to post detailed information about an item, such as purchasing information and the originating image site. The newest Price Drop feature – to be unveiled within the next few weeks – encourages e-commerce even further: giving retailers the ability to automatically update the price and availability of their products.
Having a strong presence on Pinterest gives people a chance to get to know you – the brand – on a more personal level, ultimately building their trust and loyalty as a consumer. For tips on how you can use Pinterest to grow your retail business, check out the infographic below (provided by Entrepreneur)!