As social media continues to change the way people communicate, it has become an increasingly important tool for small businesses. Consider these statistics:
It is highly likely that your current and potential customers are some of these social media users. Therefore, if you haven’t done so already, it is time to start joining these platforms and growing your business through social media. Here’s why:
1. Great Customer Service Tool
An active presence on Facebook, Twitter, and LinkedIn makes your brand easily accessible to consumers. People visit social media sites every day, sometimes multiple times a day, so being on these sites means they can access your brand without having to change platforms. It also means that – instead of customers having to search for the help tab on your website or call an automated customer service phone number – they can contact you by posting, tweeting or messaging you with just a few clicks. These simple ways to contact your brand gives you the opportunity to communicate with customers faster than ever before.
2. Allows You to Reach Potential Customers
When someone is searching for a new product or service, they are much more likely to listen to a friend’s recommendation than to a marketing campaign’s call to action. As more fans and followers begin to endorse your brand, the larger circle of potential customers you will reach.
3. Easy Way to Creatively Communicate With Followers
Giving your brand a digital voice is an excellent way to communicate with your audience through multiple mediums. Your business can post videos, photographs, polls and contests to Facebook, Twitter, and LinkedIn, which gives you the chance to reach fans in many different ways. As followers respond to these posts through ‘liking’ or ‘following’ your brand, you will have a better idea of which medium reaches your fans best.
4. Cost Effective
Social Media tools for small business are readily available and affordable. iScream Social helps you plan your social media posts with keywords and compelling content ideas. It selects topics that are specifically designed to engage and interest your target audience. It is a financially strategic way to steadily grow and interact with your fan base only a daily basis.
5. Simple Way to Get Feedback
60% of social media users create reviews of products and services. This means that means your social media followers are a great resource for soliciting feedback about your brand. Also, when customers ‘like,’ ‘favorite’ or ‘retweet’ your post, you have a better idea of what’s working for your brand and what isn’t. The more positive feedback you get, the better you look to current customer’s friends and family, and consequently, the more likely you are to receive new customers through social media.
Ask the experts at iScream Social how you can get your small business to the forefront of social media. Add your questions to the comment section below.