Why is Social Media Planning Important?

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When managing social media, there are two key activities involved: planning and posting.  To be successful, you must take the time to create a social media communication strategy to meet your objectives using the content you share.

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In today’s tech savvy world, a strong social presence has become an important part of running a successful business. But, amidst the chaos of managing your company’s social media platforms – responding to consumer comments, creating content and posting updates – it’s easy to feel overwhelmed. However, if you want to get the most out of social, you must use it to its fullest potential: interacting with consumers by serving them content relevant to their own likes and interests. Planning and strategizing can help you stay on track by putting purpose into what you’re doing, all while working towards your end goal.

Proper social media planning is important for several reasons:

  1. Increasing Efficiency and Productivity Planning is like a road map to your destination.  It tells you where to post and when to do it, saving you time along the way.  Planning helps you prioritize your tasks and gives you the framework for making informed decisions. When you have a cohesive plan to follow, you can work more productively because you’re prepared for any obstacles that come your way. Planning social calendars allows you to time your posts so they  reach your audience when it’s most convenient to them, turning consumers into fans and fans into advocates of your brand (for more information, click here).  

  1. Coordinating Between Team Members When collaborating with others, planning is key.  Without a common objective, it’s easy to get off track and lose sight of your goals.  Most of the time, there are multiple people working on a single social account, and – without a plan – you risk making a brand look messy and disconnected.  Using social media tools for small businesses ensures that everyone is on the same page – using the right tactics – to represent your brand in a uniform, seamless fashion.

  1. Achieving Objectives and Reaching Consumers In order to effectively reach your audience, you must know who they are and what they like to do. First, use analytics to provide you with insights about your target consumer, then planning allows you to optimize your resources (you can find this tool here). The more you know the better equipped you are to create content that resonates with them and influence their purchasing behaviors.

  1. Encouraging Creativity and Innovation Having a solid strategy  allows you to experiment with new posting tactics. Analytics tools show your business what’s working and what’s not. Social media platforms allow the flexibility to think outside-the-box and try new tactics because your updating content daily.  Always maintain a fresh and engaging voice with your fans.

  1. Providing Valuable Competitor Insight Competitor analysis is an important driver of any organization’s social media strategy and SEO planning.  When planning your social strategy, it’s common to research what keywords to target. However, competitor research lets you go a step further.  By observing what other brands are doing, you are able to expand your insight into industry trends and the tactics that work well with your audience.  Competitor analysis also benchmarks your SEO performance against the market, identifying content areas where you rank well and have a competitive advantage.

To learn more about building your own social strategy and how iScream Social can help, click here.

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