Proof is in the Pudding: The ROI of Social Media Marketing

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ROI of iScreamMarketers put a high value on social media and have been incorporating it into their business strategies throughout recent years. In fact, 86% of marketers indicate that social media marketing is one of the most important aspects of their business model, providing them a way to reach their consumer, both easily and personally.

Considering consumers on average spend more than three hours a day social networking, companies must harness the power of social media so that they can live and compete across all social channels. There are more tools available for helping you decide where, when and how to post strategically.

If used to its fullest potential, social media will drive your business through multiple channels, effectively targeting audiences you never thought possible.  Building a strong online presence is one of the most effective – not to mention, inexpensive – ways to stand out amongst competitors and grow your clientele.  (Start socializing with fans today by signing up for your FREE iScream Beta here!)

Want proof that social really is as delicious as it sounds? Below are just a few of the top benefits achieved by social media in 2013 (provided by Social Media Examiner):

  • 89% of all marketers said that their social media efforts have generated more exposure for their business

  • Increased traffic to their business was the second major benefit. 75% of total marketers reported positive results and increased revenue

  • 69% of marketers used – and continue to use – social media to gain marketplace insight: seeing how their business compares to competitors, and how to develop a competitive advantage for their own company

  • 65% of all marketers use social to develop loyal relationships with fans

  • 62% of marketers using social media for 2+ years reported a rise in search engine rankings

  • 62% of businesses within 10 employees of less reported that social media has reduced marketing expenses

To get started on your own social media planning, click here to learn how iScream Social can help you for free!


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