The Basics of Growing Your Business Through Social Media

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Just getting started with statuses, posts, pins and blogs for your business? If you’re wondering where to begin or how to Social-Media-Collagestart growing your business through social media, there are a few basics you should know.

Prioritize: There are a lot of social channels out there—and new ones are popping up every day. Don’t feel the need to be active on them all. Sure, some of them are pretty spiffy, and a few can be a lot of fun to tinker around on (gifboom, anyone?), but ask yourself if your clients or customers are really active there before you set up that account. Focusing your efforts where it makes sense will help you have more meaningful interactions—and give you the time you need to truly foster social relationships

Monitor: When you’re just starting out (okay, even after you’ve become a seasoned expert), you can glean a lot from watching. Watch your web mentions. Watch your competitors. Watch your fans. Watch your RSS feed for the latest social media news or insights. And most of all, start watching your numbers. Analytics offer scores of valuable information, and most social networks offer easy access. So set up Google Alerts, check in on Facebook Insights, and dig in to your analytics on Twitter. The more information you have, the better you’ll be able to tailor your content to your audience, and connect on a deeper level.

Support: This may seem straightforward and simple, but it’s a step that too many forget. Add easy-to-find social links to your website. Make it seamless for people to subscribe to your blog, and add share buttons to content so it can be spread across all your channels. Growing your business through social media needs a place to start. And if people can’t find you to begin with, they can’t start conversations about your business.

Converse: When you’re just starting out, it can be easy to share content that’s centered around you. After all, aren’t social channels made for sharing your news? Well, yes and no. Social is a two-way street, and your content should aim to interest and engage. Make sure you’re being relevant to your audience, and try to avoid being overly market-y. There’s definitely a time and a place for promotions in the social world, but you don’t want to bombard your fans by only talking business.

Still have questions about getting started in social? Any tips you might add? Leave us a note in the comments below.


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