Writing press releases on a consistent basis is the first step toward growing a strong and visible online presence. It’s important to push out timely content for search engine rankings like Google’s. Learning how to use PitchEngine and other press release distribution sites helps to build a well rounded digital strategy.
What You’ll Need:
- Name (First & Last)
- Phone Number
- Avatar (Generally your logo & preferably square)
- Company Description
Once you have items gathered, it’s time to create your profile. Open an account using your name and email. When you log into your account for the first time, you’ll see three portions of the PitchEngine site: Brand Profile, Newsroom, and Pitches.
Set Up Your Profile in Brand Profile
Verify your account via email, and you’re ready to start setting up your profile. When you want to update your company information, such as your contact information or logo, you’ll visit the Brand Profile section of the site. Fill in the various fields for your email, phone and other information, then click save.
PitchEngine also offers paid services for larger brand or those that want additional services. However, in most cases you’ll be able to get by with a free account.
Change Your Settings in Newsroom
Newsroom offers capabilities to connect through your Facebook account and change your header design via iFrames.
Write Your Pitch in Pitches
Now, you’re ready to start publishing your pitches! In Pitches, a blue square will appear for any pitches that you’ve started but haven’t published yet. Clicking the box with the plus to start your first pitch.
What should you include in your pitch:
- Your News. This seems like a given, but lead with the most important news as close to the top of the release as possible. This information should cover the five Ws — Who, What, Where, When and Why. Then, as the release progresses, you can add in additional, more general information, such as a company description. (This style of writing is also called the Inverted Pyramid.)
- Use Your Keywords. Try pulling one or two keywords you’ve identified in your SEO research to include throughout the release. Best practice is to include a keyword once in the title, once in the summary, and two times in the body. By making a habit to include keywords and add hyperlinks to your website on those keywords will help keep your SEO strategy going strong.
- Your Contact Information. This is important, especially if you want reporters or bloggers to contact you for more information. Include your email address, phone number or both near the top of your pitch.
- Link to Your Website & Social Channels. Providing links to your website and main social channels will do marketing double duty for you. Adding external links helps search rankings and gives any potential journalists resources for finding more information.
And once you’ve published your pitch:
- Share Your Pitch. Posting your pitches on social networks benefits your news- generating strategy as well as your SEO strategy. Once your pitch is published, share it through your Twitter or Facebook channels.
- Keep Reading. Your first pitch and maybe the second, won’t be an overnight success. As with any skill, you’ll want to keep reading, researching and learning.
Now that you’ve learned how to use PitchEngine, you’re ready to start sharing your business’ news. What’s the first release you’re going to send out? Leave us the link in the comments!