Not sure what to think of Pinterest, the visual sharing site that seemed to arrive out of nowhere? Now with over 10 million users (87% of which are women), Pinterest seems to be one of the hottest new sites on the Internet. The average user spent 89 minutes on the site during January 2012, and the statistics seem like they could continue to soar.
So what does that mean for your small business social media strategy? Should your company jump on the pinning wagon? We’re here to help navigate the way through the site.
How to Create a Pinterest Account for my Business
Signing up and getting started on Pinterest is fairly straightforward; snag an invite from a current user, select a username and a password, and start making boards!
When filling out your profile, make sure you:
- Fill Out Your Profile. You’ll have 200 characters to include any descriptions or disclaimers you’d like.
- Add a Photo. If you’ve linked your account to your Twitter or Facebook accounts, it’ll automatically pull whatever photo is there. If not, select a logo or personal photo you’d like to use.
- Add Social Media Links. Take advantage of the option to add a website, Facebook profile and Twitter account.
- Add a Location. Tell your followers where you are.
- Important Contacts. If you opt to link your Facebook or Twitter accounts, you’ll automatically start following any contacts who also have Pinterest accounts.
- Build, Then Promote. There’s nothing more boring than a bunch of empty boards. First round out your boards with interesting and shareable content, then reach out to the masses.
- Board. Much like an actual pinboard, a Board is an area where you can store similar images. Boards can be individual boards (where only you can post) or community boards (where you can designate specific users to contribute, or allow the entire community to post).
Pin. A Pin is a post that you want bookmarked on a specific board.
- Pin. A Pin is a post that you want bookmarked on a specific board.
- Repin. A Repin is taking content already shared on Pinterest and copying (“repinning”) it to a board of yours. The source you pinned from is still listed at the top of the pin.
- Like. A Like allows you to save a pin in your likes folder, but it does not post to a specific board. Instead, you access it by selecting the Likes option on your profile page.
Are you ready to start pinning for work instead of just fun? What are some goals you’ve set for your company on Pinterest?