Pinterest can be a great site for ecommerce and other visual-driven businesses. Are you ready to join the many other brands already staking their little corner of the visual boards? If so, read on; iScream has the top tips to making your online actions count when using Pinterest for business.
5 Best Things to do on Pinterest
- Pin More Than Just Photos. Look to your blog, video channels or create infographics using sites like Visual.ly — pretty much any social media content — to keep your content fresh and exciting.
- Make it a Team Effort. In addition to your brand’s individual boards, create community boards to help your consumers share their thoughts and inspiration. Just be ready to moderate the boards — and, if needed, remove posts that seem counter to your brand or violate Pinterest’s terms of service.
- Pin More, Promote Less. Pinning just your products is boring. Instead, create boards that illustrate a theme or pin themes or lifestyles, and mix in your products. And when you do promote your products, include the prices of the items and use #hashtags to organize your items.
- Stay on the Right Side of the Law. Consult Pinterest’s terms of service and know what, as a business, you can and can’t do. Be especially cautious of any potential copyright issues. A general rule of thumb? Link as close to the original source as possible and don’t use the commentary area to make it seem like content belongs to you when it doesn’t.
- Monitor Customer Trends. Monitor who is repinning and liking your content, and use this information as informal market research. What are they pinning about? What styles and items are they eyeing? Then fold this information back into your marketing plans.
Game Changers to Inspire
Not sure where to start? Turn to these brands’ boards to get a little bit of pin-speration.
- Whole Foods. Whole Foods’ boards range from topics like recipes and fitness to high-tech and Good Karma Products. The boards run the gambit of shoppers’ interests and their 22,355 followers are gobbling it up.
- Chobani. Chobani is another food brand that has effectively tapped into the interests and lifestyles of their fans. With lots of food and recipe pins, Chobani gives their 4,028 followers fun new ways to experience their product.
- Duke University. Duke utilizes several community boards to compile photos of alumni around the world, university traditions, and university-branded apparel and items to keep alumni, students and fans engaged and active.
With this primer, are you ready to begin using Pinterest to promote your business? What kind of boards will you make?