One of the most popular tools in a social media planner’s belt is Twitter. Twitter allows you to share short updates (140 characters and under), and posts can include links, photos and videos. There are over 465 million Twitter accounts, and Twitter continues to grow at a rate of 11 accounts per second.
How to Create a New Twitter Acount
- Pick a Username. Usernames can be up to 15 characters long. You can check to see if your business name is available using tools like KnowEm. Also consider using underscores to separate words if applicable. Think someone is squatting on a username? Twitter can help in some cases.
- Graphics. Twitter has two main fields for images: a profile picture and a theme. Consider using the profile picture as your logo; it will appear next to all your posts. Also available is the theme, which is the image that shows up in the background of your profile. If your theme image is too small, it will create a tiled effect. To make a single image to span the screen, then consider creating a 1600px wide by 1200px image. This will cover most desktop resolutions.
- Talk About You. Make sure you completely fill in the about you section. Your bio has room for 160 characters, and this area can include hashtags. Also make sure to include your name, location and website when applicable. The bio section is also a great area to include a couple important keywords from your search engine optimization goals.
- What to Share. Have an idea of what you plan on sharing. It’s great to share your own content (like blogs and press releases), but be sure to diversify your posts with industry news, content from blogs you love, and anything else that fits your company’s tone. Not sure what that is? Editorial calendar applications like iScream[LINK] can set up a company’s entire social media strategy in under 20 minutes.
- How to Engage. Be prepared to talk back with your followers, whether it be @replying or simply retweeting. If you’ll be away from your computer a lot, consider using an app that has push notifications (your phone will sound or vibrate when you get a message) to keep up-to-date. Looking for an easy way to get the conversation started? Search for keywords or hashtags related to your service and strike up a conversation! It can be as easy as looking up allergy sufferers for allergy medication producers by keywords like “allergies” or “sneeze” or hashtags like #achoo.
Any tips we’re missing for the Twitter novice? Let us know your best tips in the comments?