How to Make a Facebook Page for Business in as easy as 1, 2, 3

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Facebook LikeFacebook has become a major player in many companies’ social media optimization. Facebook is the most visited website on the Internet (reaching 1 trillion pageviews on June 30, 2011) and the average user spends 700 minutes (or about 8 days) per month on Facebook.

Businesses are reaping the benefits: 77% of business-to-consumer companies have reported acquiring a new customer through Facebook and 56% of consumers say they are more likely to recommend a brand after becoming a fan on Facebook.

Ready to harness the powers of Facebook for your business? Let us guide the way!

First Steps: How to Set Up a Business Page on Facebook

Create Your Facebook Business Page

  • How to Create a Business Page
    • First select your business type. Your options include: local business or place; company, Organization or Institution; Brand or Product; along with some other, more-specialized options. Based on what you select here, the fields you have to fill out may change slightly.
    • If you select Local Business or Place, you’ll be prompted to select your category (Restaurant, Landmark, Pet Services, etc.) and add your business name, address and phone number. If you select any other option, you’ll only need to choose your category and add your business name.
    • Next you’ll be prompted to fill in a variety of basic fields:
      • Profile Picture: Facebook will crop this image when it generates a thumbnail, meaning you’ll lose the edges of your image if you’re not careful. So once you’ve uploaded a profile picture, follow these steps to make sure your photo isn’t unfortunately cropped.
      • About: Enter a short piece about what your company is. You can also add one (or more) websites to highlight.
      • Facebook Web Address: This field cannot be changed once you set it. Be warned that you won’t know if a web address is available unless you hit Set Link, so start with your ideal address.
    • Once you’ve entered this data, you’ll be brought to your new Facebook Business Page.

Make Your Page Stand Out From the Crowd

  • Fill Out Your Page as Completely as Possible.A complete page is key to social media optimization. Here are some of the additional fields that should be completed:
    • Facebook Timeline: After recent changes to Facebook business pages, companies have more freedom in how they present informationto their fans.
      • Milestones: Companies can highlight important events throughout their history, like founding dates, key acquisitions or product launches. To add a milestone, select the milestone button and fill in the pop-out box that appears. You can also add photos to your milestone; photos over 843×403 pixels will be scaled down to the right size.
      • Pinning: By pinning a status, it will remain at the top of your feed, even if you update your status after posting. To pin a status, select the orange bookmark in the right. Statuses will remain pinned for 7 days, after which Facebook will automatically unpin.
      • Highlighting: By selecting the star in the upper right corner of a status, you can make the status span both columns. This option is particularly helpful for photos and videos.
  • Include a Cover Photo.Cover photos have been available for personal profiles for a while, and now they are available for pages to utilize. The size for cover photos is 851×315 pixels, and anything larger will be scaled down.There are also important rules to keep in mind for utilizing cover photos. Cover photos may not contain:
    • price or purchase information
    • contact information (pretty much anything else that would go in the About Us section)
    • references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features
    • calls to action, such as “Get it now” or “Tell your friends”
  • Claim a Vanity URL. Once you have over 25 fans, you can shorten and customize your page’s Facebook URL. To change it, you can visit the Username Page and select the page you want to change the name of. Once a vanity URL is established, it cannot be changed, so choose wisely.
  • Increase your Reach with Facebook Ads. Using Facebook Ads can improve the reach of your page, whether you’re a small business or a massive enterprise. Studies show that posts from Facebook pages with 10,000 fans reach 30-40% of their fans organically; pages with 1,000,000 or more fans reach only 10% of their fans.

Now that your page is ready to go, what are your next steps? Let us know in the comments.

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