Changing Meta Tag Attributes: How to Do it on Popular Blogging Platforms

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Many blogging platforms will create default meta descriptions for users, however you’ll find that these sometimes don’t follow search engine optimization best practices. So you’ll want to take the extra time to incorporate description and title tag best practices before your publish your blog posts. Not sure how to do that? We’ve compiled step-by-step instructions for some of the most popular blogging platforms.

WordPress

WordPress has several themes that incorporate editable title and description fields, but not all. To get around this, installing a handy plugin called All-In-One SEO Pack will let you update the title, description and keywords.

Blogger

Updating titles and descriptions in Blogger can be a little trickier, but well worth it. To change your meta descriptions:

  • Go to Layout > edit HTML in the Blogger dashboard
  • Search for this tag: <title><data:blog.pageTitle/></title>
  • Replace this tag with the following code: <b:if cond='data:blog.pageType == &quot;index&quot;'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/> | <data:blog.title/></title> </b:if>
  • Save your template.

Tumblr

To update the title tag on a Tumblr blog, follow these steps:

  • Go to Customize > Theme > Enable Custom HTML
  • Look for the <title> tag (hint, it’s the one that ends with </title>). It’ll look like this: <title>{Title}{block:PostTitle} &bull; {PostTitle}{/block:PostTitle}</title>
  • To change the meta description, look for <meta name="description" content="Example">
  • Make the necessary changes and save.

Description and Title Tag Best Practices

Now that you know how to change your title and meta tags, here are some 4 tips to make your tags search engine magnets.

  1. Use Your Keywords. Search engines tend to view words in the beginning of a title tag as more important than the end ones — and usability studies find the same thing in human users as well. So it is important to include your most important terms at the beginning and your less important ones at the end. And don’t worry about transitions — using hyphens (-) or pipes (|) mean you don’t need to waste valuable space on transitions between keywords and brand names.

  2. Use Key Phrases Instead of Keywords. Instead of focusing on two or three highly competitive keywords, use this opportunity to incorporate long tail key phrases. This could mean adding modifiers ahead of your keywords or adding locations.

  3. Ensure Each Page is Unique. This is for the benefit of users and search engines. Good meta tag attributes are unique across pages and don’t repeat.

  4. Preview Your Work. Using websites like the SERP Previewer will let you preview your desired tags before publishing them. This will help ensure that you’re not too long on the title or description, and that it looks nice overall.

Have you been updating your tags to best practices? Let us know your tips in the comments.

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