Sure, you’ve heard on some blog somewhere that you should add Youtube to your content strategy on social media. you know that Youtube sees four billion video views globally every day. And you know that one hour of video is uploaded to YouTube every second.
But making the next Orabrush is so much work, right?
Not necessarily, especially if you have content strategy and social media statistics working in coordination. With a few handy tips, you’ll find making and promoting videos are a walk in the park — and you’ll start to see incredible results!
8 Best Things to do on Youtube
- Create Content for Your Audiences, Not to “Go Viral.” Not everyone will be able to pass the million-view mark with videos of song-howling dogs and piano-playing cats. Instead your goal should be to create valuable and compelling videos for your viewers. Hook viewers with how-tos, reviews and short interviews.
- Don’t Forget Your Keywords. Youtube has a lot of areas for you to optimize videos for search engines. Now videos from Youtube show up on the first page of Google searches, so you now have extra motivation to keep your titles descriptive and keyword rich.
Use Your Other Channels Wisely. Always look for ways to extend the reach of your videos. After all, what is the point in making them if you’re treating your Youtube channel as an island? When you make videos, consider adding these next steps to your sharing options:
- Put it on Your Blog. Give your video a one-two punch by pairing it with a blog post packed full of keywords and links.
- Share it on Other Social Networks. Get your other social channels in on the action by sharing your video. Facebook and Twitter will serve as great referrers to either your Youtube channel or your blog post.
- Review Your Efforts. Similar to other social media, statistics are an important part of the process. Youtube offers some great tools to give you clues into who’s watching your videos and how they got there. Reviewing this information can give you a good idea as to what videos are well-received and which could use some more work.
- Consider Ads. Youtube offers a robust series of ads. Also called Adwords, Youtube’s advertising platform will feel familiar to anyone familiar with Google’s Adwords. You can select keywords to target and a video to promote. And the ads work with a great reporting setup, so measuring your results is a breeze.
- Be Aware of Time. The best videos are short. That said, your videos should aim for 2-3 minutes, and 5 minutes at the very longest. Any longer and your viewers will move on before you get to the point of your video.
- Diversify Your Content. Instead of the same old “blah blah buy my product,” branch out into other types of video: demos, reviews, experiments … whatever makes sense with your brand.
- Experiment. If you spend time watching videos on Youtube, you’ll get a good idea of what content works and what doesn’t. But that said, don’t be afraid to experiment with your content and test out what your works for your viewers and consumers. Just remember to record your results and keep optimizing!
Are you ready to jump into the wild west of video marketing? What will your first steps be?